When friends Lejjy Gafour, Matthew Anderson-Baron and Jalene Anderson-Baron first founded Future Fields they were focused on the goal of producing lab grown meat through a process known as cellular agriculture. Concerned about the environmental impact of traditional agriculture, and with a view to solving some of the world’s biggest challenges around food security, the friends believed that cellular agriculture could provide the solutions.
“We met hanging out in the punk scene in Edmonton,” said Lejjy Gafour, CEO of Future Fields. “We like to say we went from punk rock to bio-punk. We all have really diverse backgrounds – that’s been one of our strengths. Because we were focused on doing something completely new, we’ve looked to many different sectors including biotechnology, software and design, systems design and social sciences to build a path forward.”