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Future Fields Website Privacy Statement

Last Updated: February 11, 2026

Future Fields (“Future Fields”, “we”, “us”, or “our”) values your privacy and is committed to protecting your personal information. This Privacy Statement explains how we collect, use, disclose, and safeguard your information when you interact with us online and offline, including:

  • Our website at https://futurefields.io
  • Embedded forms and marketing tools (including HubSpot form embeds)
  • Analytics services (including Google Analytics)
  • Embedded media (including YouTube video embeds)
  • Our social media pages and other online channels (including LinkedIn, X, Instagram, and Meta)
  • Email communications and newsletters
  • Events, meetings, and other online and offline interactions

By using our services or otherwise providing personal information to us, you acknowledge that you have read and understood this Privacy Statement.

1. Who We Are

Future Fields is a biotechnology company located in Edmonton, Alberta, Canada. We develop products and provide services for scientific and research applications. For the purposes of many data protection laws (including the EU/UK General Data Protection Regulation and PIPEDA), Future Fields is the “controller” of the personal information described in this Privacy Statement.

Our contact information is set out in Section 12 below.

2. Scope of This Privacy Statement

This Privacy Statement applies to:

  • Visitors to our website and digital platforms
  • Individuals who fill out HubSpot forms or otherwise contact us
  • Recipients of our newsletters, marketing communications, and event invitations
  • Business partners, suppliers, research collaborators and job applicants

3. What Personal Information We Collect

The categories of personal information that we collect depend on how you interact with us.

3.1 Information You Provide to Us

You may provide information directly to us, including when you:

  • Submit a HubSpot form on our website (e.g., contact forms, content download forms, event registrations, demo or inquiry forms)
  • Subscribe to newsletters, marketing communications, or webinars
  • Communicate with us by email, phone, or social media
  • Meet with us at events or in person
  • Job applications (e.g., resume, certificates and/or a cover letter)

This may include:

  • Identification and contact details: name, email address, phone number, company/institution, job title or role
  • Professional and research information: field of work, research interests, project details, product preferences, areas of scientific focus
  • Communication content: messages, feedback, questions, or other information you choose to share with us
  • Marketing preferences: your subscriptions, opt‑in/opt‑out choices, and interests in particular products or topics

3.2 Information Collected Automatically

When you visit our website or interact with our online content, we may automatically collect certain information using cookies and similar technologies, including through Google Analytics and other tools:

  • Technical data: IP address, device identifiers, browser type and version, operating system, and network information 
  • Usage data: pages visited, links clicked, time and date of visits, referring/exit pages, time spent on pages, and interactions with our content 
  • Approximate location: general geographic area inferred from your IP address, where permitted

We use at least one cookie on our website, and some cookies are placed by third parties (such as Google and HubSpot) on our behalf.

3.3 Information from Third Parties

We may receive information about you from:

  • Third‑party platforms and services, including HubSpot (our CRM and marketing platform), where you submit forms or interact with our marketing content 
  • Social media platforms (such as LinkedIn, X, YouTube, Instagram, and Meta), where your profile and interactions may be visible based on your settings
  • Public sources, conference organizers, and business partners

We combine this information with data we collect directly when necessary for the purposes described in this Statement.

4. Cookies, Google Analytics, and YouTube Embeds

4.1 Cookies and Similar Technologies

We use cookies and similar tracking technologies to:

  • Enable core website functionality
  • Remember your preferences
  • Analyze traffic and usage patterns
  • Support marketing and communications activities

Some cookies are strictly necessary for the operation of our website. Others (such as analytics and marketing cookies) are non‑essential and are used only with your consent where required by law.

You can manage or disable cookies through your browser settings. Depending on your jurisdiction, you may also be presented with a cookie banner or preferences tool that allows you to accept or reject certain categories of cookies.

4.2 Google Analytics

We use Google Analytics to help us understand how visitors use our website. Google Analytics uses cookies and similar technologies to collect information such as:

  • IP address (which we configure, where possible, to be truncated/anonymized)
  • Browser and device information
  • Pages visited and interactions with our site
  • Time and duration of visits

This information is generally aggregated and does not directly identify you. Google may process this information on our behalf and may store it on servers outside your country of residence.

Where required (for example, under GDPR and PIPEDA), we only activate Google Analytics after you have consented to analytics cookies via our cookie banner or settings.

You can also opt out of Google Analytics by:

  • Using our cookie settings tool (where available), and/or
  • Installing the Google Analytics opt‑out browser add‑on, where supported.

4.3 YouTube Embeds

Our website may include embedded YouTube videos to provide educational or promotional content. These embeds are provided by Google/YouTube.

  • When you view or interact with an embedded YouTube video, YouTube may collect information about your device, viewing activity, and IP address, and may place cookies or similar technologies in your browser.
  • Where possible, we implement privacy‑enhanced mode or similar settings so that YouTube limits tracking until you actively play a video.
  • In jurisdictions requiring consent (e.g., the EU/UK and Canada), we may only load YouTube content after you have accepted the relevant cookie or tracking category (e.g., “Media” or “Marketing”).

You can learn more about YouTube and Google’s data practices in their respective privacy policies.

5. How We Use Your Personal Information

We use your personal information for the following purposes:

  • To operate, maintain, and improve our website and services
  • To respond to your inquiries, support requests, and other communications
  • To process registrations for events, webinars, and content downloads
  • To manage and develop customer and partner relationships, including using HubSpot or similar CRM and marketing platform
  • To send you newsletters, product updates, and marketing communications, where permitted by law and in line with your preferences
  • To conduct research, analytics, and product development, including using Google Analytics to understand website usage and optimize content
  • To ensure the security and integrity of our systems, prevent fraud, and address technical issues
  • To comply with legal and regulatory obligations, enforce our rights, and protect our interests or those of others

Legal Bases for Processing (PIPEDA/UK GDPR)

Where the PIPEDA or UK GDPR applies, we rely on one or more of the following legal bases:

  • Your consent, for example to send you certain marketing communications or to place non‑essential cookies (such as Google Analytics and YouTube/HubSpot tracking cookies)
  • Performance of a contract or steps taken at your request prior to entering into a contract, e.g., when responding to business inquiries or delivering requested materials
  • Our legitimate interests, such as improving our services, maintaining security, and communicating with existing business contacts, provided your interests and fundamental rights do not override those interests
  • Compliance with legal obligations, where we are required to process personal information by law

You may withdraw your consent at any time where consent is the legal basis, without affecting the lawfulness of processing before withdrawal.

6. How We Share Your Personal Information

We do not sell your personal information for money. We may share information as follows:

  • Service providers and processors: We share personal information with third‑party service providers who process data on our behalf, such as HubSpot (CRM and marketing), website hosting providers, and analytics partners including Google Analytics. These service providers are contractually obligated to handle personal information only on our instructions and to implement appropriate safeguards.
  • Within our organization: We share information with personnel and affiliated entities who need it to perform their roles.
  • Business transactions: In the event of a merger, acquisition, restructuring, or sale of assets, personal information may be transferred to the relevant third party as part of the transaction, subject to appropriate protections.
  • Legal and regulatory: We may disclose information where required by law or in response to valid legal processes, or to protect our rights, safety, or property, or the rights, safety, or property of others.

7. International Data Transfers

Future Fields is based in Canada, and some of our service providers (including HubSpot, Google, and YouTube) may process personal information in other countries.

Where required, we take steps to ensure that any international transfers comply with applicable data protection laws, such as:

  • Using contractual safeguards (for example, having specific clauses in agreements)
  • Requiring service providers to maintain appropriate security and privacy standards
  • Limiting access to personal information to those with a legitimate need to know

8. Your Privacy Rights

Your rights may vary depending on where you live. We strive to honor requests from all individuals, within legal and operational limits.

9. How to Exercise Your Rights

To exercise your privacy rights or to submit a question or complaint, you may contact us using the details in Section 12.

When you contact us, we may need to verify your identity before responding to your request. In some cases, we may not be able to fully comply with your request, for example where doing so would conflict with legal obligations, the rights of others, or our ability to establish, exercise, or defend legal claims.

You can also manage certain preferences directly by:

  • Using the unsubscribe link in marketing emails to opt out of future marketing communications
  • Adjusting cookie and tracking preferences through our cookie banner or browser settings

10. Data Security

We use appropriate technical, administrative, and physical safeguards designed to protect personal information from unauthorized access, use, or disclosure. These measures include access controls, encryption or pseudonymization where appropriate, secure hosting, and staff training.

However, no method of transmission over the Internet or method of electronic storage is completely secure. While we strive to protect your personal information, we cannot guarantee absolute security.

11. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Statement, unless a longer retention period is required or permitted by law.

Retention periods may vary based on:

  • The nature of the information and the purposes for which it was collected
  • Legal, regulatory, tax, or accounting requirements
  • The need to establish, exercise, or defend legal claims

When personal information is no longer needed, we will take reasonable steps to delete, anonymize, or securely destroy it.

12. Contact Information

If you have any questions, concerns, or requests relating to this Privacy Statement or our privacy practices, please contact us at:

Future Fields
Attention: Privacy / Data Protection
11130 105 Ave NW
Edmonton, Alberta, T5H 0L5
Canada

Email: support@futurefields.io
Website: https://futurefields.io

13. Changes to This Privacy Statement

We may update this Privacy Statement from time to time to reflect changes in our practices, technologies, legal requirements, or for other operational reasons.

When we make material changes, we will update the “Last Updated” date at the top of this page and, where required by law, notify you in an appropriate manner. We encourage you to review this Privacy Statement periodically.