Privacy Policy

Last Updated September 2, 2025

1. Purpose & Scope

1.1. This Privacy Policy outlines how information is collected, used, and shared by Future Fields, when personal data is collected through the following platforms:

1.1.1. The website at https://futurefields.io

1.1.2. Social media pages and apps (including LinkedIn, X, YouTube, Instagram, and Meta)

1.1.3. HTML-formatted email messages or other forms of communication

1.1.4. Offline interactions with individuals

1.2. Together, these platforms and services are referred to as the "Services."

1.3. By engaging with these Services, individuals consent to the collection and use of personal information in accordance with this policy.

2. Roles & Responsibilities

2.1. Sales & Marketing:

2.1.1. The Sales and Marketing team is responsible for ensuring the guidelines on the privacy policy is followed for the information collected from various sources.

3. Definitions & Abbreviations

4. Related Documents

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5. Equipment, Materials and Reagents

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6. Safety

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7. Policy

7.1 Types of Information Collected

Future Fields collects information to provide and improve its Services. The types of information collected include:

7.1.1. Personal and Contact Information: This includes name, email address, company, professional title, and research area or interest.

7.1.2. Communications: Information provided when individuals interact with the company, such as through customer support requests, emails, social media platforms, or download forms.

7.1.3. Marketing information: Preferences related to receiving marketing communications, such as newsletters, events, webinars, and downloadable content.

7.2. Information Collected Automatically

When accessing or using the Services, certain information may be automatically collected regarding the device and usage patterns, including:

7.2.1. Usage Information: Details about interactions with the Services, such as registering, using the chat function, signing up for newsletters, watching webinars, or contacting support. This also includes timestamps, visit duration, and the referring URL.

7.2.2 Location Information: Geolocation data from a device, where consent is provided, for features that rely on location-based services.

7.3. Information from Third Parties

7.3.1. Information may also be received from third-party sources, including publicly available databases or third parties from whom data is purchased, and combinedwith existing information. This may include social media information if social media accounts are linked to the Services.

7.4. How Information is Used

The information collected is used for various business purposes, including but not limited to:

7.4.1. Providing, operating, and maintaining the Services.

7.4.2. Processing transactions and managing accounts.

7.4.3. Communicating about products, services, offers, and promotions.

7.4.4. Personalizing the experience across the Services.

7.4.5. Conducting research and analysis to enhance the Services.

7.4.6. Detecting, preventing, and addressing technical issues or illegal activities.

7.4.7 Complying with legal obligations and protecting the rights of the Company.

7.5. How Information is Shared

Personal information is not sold or rented to third parties. However, the information may be shared in the following circumstances:

7.5.1. With Consent: Information may be shared with third parties when explicit consent is provided.

7.5.2. With Service Providers: Information may be shared with third-party serviceproviders who perform functions on behalf of the Company, such as data analytics, payment processing, marketing, and hosting. These providers are required tosafeguard the information and use it solely for the purposes for which it was shared.

7.5.3. For Business Transfers: In the event of a merger, acquisition, or sale of assets, personal information may be transferred to the new entity as part of the transaction.

7.5.4. For Legal Reasons: Information may be disclosed to third parties if deemed necessary to comply with laws, regulations, or legal requests; to protect the safety of individuals; to address fraud, security, or technical concerns; or to protect the Company’s rights or property.

7.5.5. With Affiliates: Information may be shared with corporate affiliates of the Company.

7.6. Cookies and Other Tracking Technologies

7.6.1. Cookies and similar tracking technologies may be used by the Company and its service providers to monitor activity on the Services and retain certain information.

7.6.2. Browsers can be configured to refuse all cookies or notify when a cookie is being sent. However, declining cookies may prevent access to certain features of theServices.

7.7. Data Security

7.7.1. The protection of personal information is a priority.

7.7.2. A variety of technical and organizational security measures are implemented to safeguard information from unauthorized access, use, or disclosure.

7.7.3. Despite these efforts, no method of transmission over the Internet or electronic storage can be guaranteed to be 100% secure, and therefore absolute security cannot be assured.

7.8. Rights and Choices Regarding Personal Information

Individuals have certain rights concerning their personal information, including:

7.8.1. Access: The right to request a copy of the personal information held by the Company.

7.8.2. Correction: The right to request corrections to any inaccurate or incomplete personal information held.

7.8.3. Deletion: The right to request the deletion of personal information, subject to applicable exceptions.

7.8.4. Opt-Out: The right to opt out of receiving marketing communications. This can generally be done by clicking the "unsubscribe" link found in marketing emails.

7.8.5. Sharing: The right to stop the sharing of personal information with third parties for direct marketing purposes.

7.9. Data Retention Period

7.9.1. Personal information is retained for as long as necessary to comply with legal obligations or for the purposes for which it was originally collected.

7.10. Changes to the Privacy Policy

7.10.1. The Privacy Policy may be updated periodically. Any changes will be reflected by posting the updated policy on this page, with the "Last Updated" date revised accordingly. It is recommended to review the Privacy Policy regularly for updates.

7.11. Contact

7.11.1. For questions about this Privacy Policy, please contact:

Future Fields

Email: support@futurefields.io

Office: 11130 105 Ave NW, Edmonton AB T5H 0L5, Canada